We're one of the biggest supporters of the Apple Stores. Don't get us wrong. But there are things that we do better than they do, because we're smaller, more knowledgeable, and more experienced with how Macs are used in serious environments. We'll even come on-site, providing a level of support that they can't.

"Isn't Apple building a store right behind you?"

Yup! (see our webcam here) We view our services as complementary to theirs, because we're more flexible and we simply offer broader services for the professional Mac user. The Apple Store provides great service, but within a rather narrow scope. We're a full-service firm, and that means that we go out of our way to take care of each and every customer.

"Why is it better to buy a solution from you vs. the Apple Store?"

Tech Superpowers is more than just Apple, so you won't hear any party line nonsense from us. We're Mac fanatics, but we know that Macs don't and can't live on an island. To work efficiently, you've to use peripherals, networks, and systems that get work done - not just the ones that Apple recommends or supports.

At the Apple Store, you have to buy internal hard drives and RAM direct from Apple - at higher prices than if bought separately. Some of the best performing components aren't even available through Apple directly, but we can source them from reliable vendors. For instance, we get our memory upgrades from a company that warranties their RAM for life. Apple? Just one year.

The end result? Solutions that perform better for lower prices.

"Why is it better to get my Mac repaired with you vs. the Apple Store?"

Simply put, our services are more professional (unless you like having to make an appointment or wait in line in a mall). The Apple Store is a consumer experience. Take a number. Wait in line.

For professionals that use Macs, you need a professional experience. Check in your machine. Leave. Get onto your other things. We'll call you with an accurate assessment of your repair and get it back to you as quickly as possible. We can even come onsite for some repairs to save you time.

"Why should I call you for help, instead of AppleCare?"

Because we do things they can't (or won't). Don't wait on hold for an AppleCare representative to tell you they won't support your Photoshop problems. Not only is our phone support more affordable and personable than Apple's, but we'll fix problems that don't relate to Apple software. And with our Managed Macs service, we'll even be your virtual IT department - remotely, and more efficiently than you'd ever imagine.